The same firm wishes also to enter into business relations with an American but with the opening of this new shop the other establishments will doubtless.
*चांदीचे डॉक्टर* सन्मान कर्तुत्वाचा , अभिमान राजेश परिवाराचा आज आ...पले राजेंद्र शेटे (दादा ) यांना *COMMANWEALTH UNIVERSITY,* *यांचेकडून Business management करिता P.HD डॉक्टरेट ही पदवी THAILAND येथे मिळाली त्याबद्दल आपले मनःपूर्वक हार्दिक अभिनंदन*💐💐 राजेश (दादा ) यांचा जन्म चंदेरी नगरी हुपरी मध्ये झाला. वडील नेमिनाथ शेटे छोटया प्रमाणात चांदीचा व्यवसाय करत होते . राजेश अभ्यासात हुशार , वडिलांची इच्छा राजेश यांनी *डॉक्टर* व्हावे .पण राजेश यांनी डॉक्टर न होता वडिलांच्या इच्छेविरुध्द जाऊन आपला असणारा चांदीचा व्यवसाय मोठा करण्याचे स्वप्न बघितले . चांदी व्यवसायाचा बारकाईने अभ्यास केला व त्याप्रमाणे वाटचाल सुरु केली. व्यवसायात काम करत असताना खूप अडचणी आल्या पण राजेश यांनी न डगमगता त्यावर मात केली. चांदी व्यवसाय करत असताना त्यांनी आपल्या व्यवसायाची पंचसुत्री तयार केली . 1) Accuracy 2) Variety 3) Quantity 4)Quality 5) Service या पंचसुत्री द्वारे राजेश यांनी आपला व्यवसाय सुरु ठेवला व मोठया प्रमाणावर व्यवसायाचा विस्तार केला. आज घडीला राजेश सिल्व्हर प्रा.लि.च्या 6 शाखा व जर्मनी मध्ये शाखा याद्वारे कामकाज चालते. हजारो कुटुंबाना रोजगार देण्याचे काम आपल्याकडून झाले आहे.अनेक पुरस्कार सुध्दा आपल्याला मिळाले आहेत . कोणतेही काम नियोजनबद्ध करण्याचा आपला स्वभाव , प्रसंगी प्रवाहाविरुद्ध जाऊन काम यशस्वी करण्याची धमक , ज्या मातीत आपण घडलो त्या मातीचे ऋण फेडण्याची कर्तव्य भावना. आपण मोठे आहातच पण मनाने देखील आपण खूप मोठे आहात. आपण चांदी व्यवसाय वाढीसाठी दिलेल्या अतुलनीय योगदानाबद्दल आपला आज डॉक्टरेट पदवी देऊन यथोचित गौरव केला जातोय यामुळे खऱ्या अर्थाने आपल्याला मिळालेल्या डॉक्टरेट या पदवीची शान वाढली आहे व या गौरवामूळे चांदी व्यवसायाला एक वेगळी झळाळी प्राप्त झाली आहे.चांदी व्यवसायातील कार्याबद्दल डॉक्टरेट पदवी मिळवणारे आपण पहिलेच व्यावसायिक आहात. आणि या निमित्ताने आपल्या वडिलांची इच्छा आपण *डॉक्टर* व्हावे ही पूर्ण होत आहे . *पुन्हा एकदा राजेशजी (दादा ) या चिरतरूण व्यक्तिमत्वास खूप खूप शुभेच्छा 💐💐💐*और देखें
Celebrate NOEL's birthday with birthday wishes for kids and birthday poems for kids. In the joyful story. Paperback $19.95 1 New from $19.95.
While being a retailer can be very rewarding, running a store is no piece of cake. There are days when you’ll need extra helpings of motivation and inspiration to remind you why you’re in this business in the first place.
At Vend, we are all about delighting retailers and helping you be more awesome, so we’ve compiled a collection of inspiring quotes from some of the world’s most successful retailers. Check out their words of wisdom below. And feel free to bookmark this page or print out the quotes that speak to you, so you can refer to them whenever you need a boost.
The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed.
– Angela Ahrendts, Senior Vice President of Retail at Apple Inc.
Angela Ahrendts brings up a great point — that many retailers often forget. While closing more sales is essential, sometimes the path towards this goal isn’t through the hard sell (and definitely not through selling to people right when talk walk in.)
A far more effective approach is to make the shopper feel unique and valued when they walk through your doors. Start with the right greeting. Ditch the tired old lines like “Can I help you?” and come up with something new and creative instead.
There is a solid chance that you can be using square footage more productively… We don’t need another retailer selling jeans and black pants, unless they bring a point of view and an experience that no one else has.
– Rachel Shechtman, Founder of Story
Rachel founded Story, a concept shop in New York “retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a store.” Every six to eight weeks, Story reinvents its entire space — from store design to inventory — around particular themes.
And while the store sells physical inventory, a lot of Story’s earnings come from brand sponsorships. The themes of the store are centered around brands and the narratives they want to tell.
For example, when I visited the shop in January, STORY’s main hook was “Home for the Holidays,” a theme inspired by the film The Greatest Showman. Prior to that, the theme was “Beauty,” and Story teamed up with Coty, a company that manufactures cosmetic, skin, and fragrance products.
The takeaway here isn’t for you to suddenly partner up with brands (though that might be a good option). The bigger point is to challenge how you’re using physical space. Like Rachel said, you could be using your square footage more productively, so find a way to do just.
Ask yourself, aside from selling “stuff”, what other things can you do with your space? What other revenue opportunities are out there? And if you are going to sell merchandise, what makes your point of view and experience unique and why should people buy from you?
Our CEO Charles Bergh often talks about how Levi’s needs to have one foot rooted at the heritage of the past to make sure we understand where we came from, and one confident step forward in terms of driving innovation forward.
– James ‘JC’ Curleigh, Levi’s Brand President
Should you stay rooted to your history or do you forge ahead into the future? Answer: you need to do both.
Like Levi’s, you need to find a balance between staying true to your heritage while innovating and trying new things. You need to evolve along with your customers without forgetting where your business began. It’s a tricky balance and the right strategy will vary from one retailer to next.
One thing’s for sure, though: finding that balance is essential to the future success of your business.
Our brands — Nike, Converse, Jordan Brand and Hurley — are loved by customers all over the world. But we never take that for granted; we know that every day we have to earn their trust — by serving them completely and adding real value to their lives through products and experiences.
– Mark Parker CEO, Nike
The nugget from this quote is pretty clear: never take your customers for granted. Strive to delight every single one of your customers — particularly those who are most loyal to your brand.
Remember, it costs far less to retain customers than it is to acquire new ones. Happy customers also tend to spend more and the best ones can effectively drive word-of-mouth for your business.
All that contributes to higher sales, lower marketing costs, and a healthier business in general.
The biggest sources of opportunity are collaboration and partnership. And today, with digital communication, there is more of that everywhere. We need to expose ourselves to that as a matter of doing business.
– Mark Parker CEO, Nike
Here’s another great quote from Nike CEO Mark Parker. Collaboration in the retail is more important than ever before.
Consumers today demand more from retailers, and you simply cannot do it alone. Even the biggest retailers (Amazon, Walmart, Target) recognize this, which is why they’re partnering with third parties to execute their various marketing, fulfillment, and customer service initiatives.
If you’re looking to stay competitive you too should consider collaboration. Figure out any areas of weakness, then find strategic partners who can help you implement initiatives outside your strengths.
People like consistency. Whether it’s a store or a restaurant, they want to come in and see what you are famous for.
– Mickey Drexler, Former CEO and current Chairman of J.Crew Group
Are you delivering a consistently amazing brand experience every time (and on all channels)? If the answer is “no” or if you’re unsure, then take immediate steps to evaluate and improve the consistency of your brand experience.
Whether it’s through hiring secret shoppers or conducting regular store audits, do what you can to ensure that your stores (and the employees in it) are in line with the brand story and experience that you want to put out there.
The biggest lesson that I’ve learned is that fashion is this tightrope where you have to be consistent but inconsistent. You need the connective thread but at the same time you need a sense of surprise.
– Michael Kors, Honorary Chairman and Chief Creative Officer, Michael Kors Holdings, Limited
On the flip side, while consistency is important, too much of it can get boring. Again, the key here to achieve balance. On the one hand, you’ll need to stay true to your values and defining characteristics so people can easily recognize your brand. But you should also bring in an element of surprise and trendiness, so you’re not doing the same things over and over again.
How do you find that balance? Start by identifying your key values and story. A good way to look at this is to find your North Star and let that guide you when you’re crafting your retail strategies and tactics.
“When you look at the reasons people leave companies, it’s usually because their boss is a jerk or because they aren’t learning and growing. So we spend a lot of time developing leaders internally and creating learning opportunities.”
– Neil Blumenthal, CEO, Warby Parker
We all know that today’s consumers are more informed and savvier than ever. They can shop from anywhere and the product choices in certain categories are nearly unlimited.
One of the best ways to compete in this environment is to hire the right people and empower them to deliver services and experiences that consumers won’t find anywhere.
Simply put, you can no longer afford to undervalue your staff. They are a key differentiating factor for your business, which is why you invest in their learning, development, and happiness.
Whether that’s through providing retail training, offering perks, or creating an attractive culture, you need to find ways to attract and keep employees with the people skills and service-oriented attitude that sought out by consumers today.
Until Amazon creates a drone that can cut your hair, there’s a physical and real reason to come to the store.
– Mary Dillon, CEO, ULTA Beauty
Consumers are still heading to brick-and-mortar stores. But here’s what’s changed over the last decade or so: shoppers today no longer tolerate bad retail experiences. In other words, your customers are still willing to visit you, but you need to give them a compelling reason to do so.
How? That depends on the type of business that you’re running. Beauty stores like ULTA have found success in offering in-store services, while those in the sports and athleisure space (for example Solfire and Pace Athletics) are using their stores to bring communities together. Meanwhile, retailers like Birchbox and Dresden are making shopping more interesting by letting customers “build” their own products.
Have a think about the types of services or experiences that can help you attract more customers. Experiment with different initiatives and then refine your efforts based on the results.
“Like most retailers, we don’t know exactly where we will land at the end of it but our curiosity and willingness to create will be a guide for us.”
– Jesper Brodin, CEO, Ikea
Jesper Brodin gave this quote as he talking about Ikea’s foray into augmented reality. Is he 100% sure of a positive outcome? No, but as he said, Ikea is willing to create in spite of the uncertainty.
Trying new things can scary, but it’s a must for any retailer who wants to thrive. You need to develop a willingness to experiment and innovate in order to get ahead. Will all your efforts be successful? Maybe not. But you’re guaranteed to pick up some valuable lessons along the way.
I want Sephora to be a benchmark for exemplary environmental performance. New technologies, equipment and eco-friendly materials are being introduced all the time and impact every aspect of our business – architecture, store operations, logistics, products, etc.
– Chris de Lapuente, CEO of Sephora
Let’s talk about corporate social responsibility. Study after study after study have shown that consumers prefer to buy from companies that promote ethical, social, and environment-conscious practices.
In short: engaging in CSR doesn’t just help make the world a better place, but it’s also good for business.
That’s why if your company isn’t engaging in CSR just yet, it’s highly recommended that you do so.
Retail is a customer business. You’re trying to take care of the customer — solve something for the customer. And there’s no way to learn that in the classroom or in the corner office, or away from the customer. You’ve got to be in front of the customer.
– Erik Nordstrom, President, Nordstrom Direct
Erik Nordstrom, despite being part of the family that owns the company, worked his way up in the organization and had experience in various departments, from the stockroom to the sales floor. This helped him understand the retail business and the store’s customers on a different level, thus enabling him to perform better as one of the heads of the company.
Take a page from Nordstrom’s playbook when running your business. Don’t spend all day in your office. Make it a point to spend time on the floor interacting with your customers so you can get firsthand insights into their wants and needs.
Apply the same principle when you’re looking to fill C-level or upper management positions. You should aim to hire or appoint someone with a deep understanding of your business and your customers, so look for people who have been in the trenches and have had direct interactions with shoppers.
My company is an extension of me, so when I designed my stores I wanted people to feel that they were in my home.
– Tory Burch, Founder & Creative Director, Tory Burch
The best way to differentiate your store from its competitors is to incorporate your personality, your style, and even your lovable quirks into the business. This will not only make your store unique, but it will help you attract the types of customers you want, which will make running your business more fun, natural, and fulfilling.
I was reading all these reports that were down on retail brick and mortar, saying it’s all about online… I think brick and mortar is an amazing opportunity to use our stores and our store staff as a vehicle to truly engage with the community in a way no other retailers are doing.
– Jim Brett, President, West Elm
Jim Brett transformed West Elm from an unprofitable furniture store chain to Williams-Sonoma’s fastest-growing brand by humanizing its products and stores. One of the things he did was encourage associates to forge relationships with customers and build communities around its shops.
For instance, West Elm offers a home-decorating service where design consultants would visit customers’ homes for free and help them pick out furniture—even if the items didn’t come from West Elm. Stores also held events such as dumpling-making classes, paving the way for additional foot traffic, stronger relationships, and more sales.
Find ways to do something similar in your business by offering services or events that add value and enrich the community.
Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.
– Tony Hsieh, CEO, Zappos
Zappos’ excellent customer service stems from its 10 core values, which it uses to develop its culture and brand. These values are also deeply instilled in its employees; everyone in the company lives by them.
Strive to create an amazing culture for your business. Don’t just write down your mission and values—demonstrate them. Make day-to-day decisions based on these values and see to it that your employees do the same.
Their job is to figure out what you need and help you get it, even if it’s a product Apple doesn’t carry. Compare that with other retailers where the emphasis is on cross-selling and upselling and, basically, encouraging customers to buy more, even if they don’t want or need it. That doesn’t enrich their lives, and it doesn’t deepen the retailer’s relationship with them. It just makes their wallets lighter.
– Ron Johnson, former Senior VP of Retail at Apple
You may want to show this quote to your sales associates. See to it that they recognize that helping shoppers trumps selling to them. Instead of motivating your staff using commissions, encourage them to find solutions to your customers’ needs—even if those solutions don’t come in the products or services that you offer.
This genuine willingness to help customers may not always result in immediate sales, but it sure goes a long way when it comes to building trust and loyalty.
This was one of my most important principles: Never have a mandatory sell. This rule gets violated all the time; it just drives me nuts: ‘Buy now!’ You never give an order to a customer.
– Joe Coulombe, Founder, Trader Joe’s
You don’t get people to complete a purchase by telling them to buy. Rather, you do it by giving them great in-store experiences, providing amazing customer service, and selling products that offer real value. Need advice on how to do these things?
Check out Vend’s staffing guide for tips and resources that can help you achieve retail success.
We know who our customer is and we’re a company standing firm with our point of view.
– Ralph Lauren, CEO, Ralph Lauren
Ralph Lauren Corporation sells many things, from apparel and fragrances to home furnishings and food. But even with various subsidiaries, the corporation manages to stay consistent with its brand, and one of the reasons for this is that everyone at the company knows its vision and—as Lauren put it—works from the same point of view.
Put this nugget to work in your business by hiring people who share your point of view. It also helps to constantly communicate with your staff so they always have a clear idea of what your business stands for.
Too many businesses today are based on driving prices lower by screwing over somebody: pounding suppliers or squeezing employees. We’re the opposite. We put employees first, radically… If you take care of them, they will take care of your customer better than anybody else.
– Kip Tindell, CEO, Container Store
Happy employees work harder and stay longer. The Container Store recognizes this, which is why it offers great pay, excellent benefits, and a whole range of perks. It even celebrates its own “National We Love Our Employees Day.”
Named one of Fortune’s 100 Best Companies to Work For thirteen years in a row, this retailer definitely knows how to take care of its employees
Take a cue from The Container Store and invest in your staff. Ask yourself—or better yet, ask them—how you can make their lives better, and if it’s feasible for your business, then go for it.
Why are you doing this? How are you making a difference? What is your reason for being, besides making money? There is no engine or vehicle like business to make a difference.
– Walter Robb, Co-CEO, Whole Foods
Whole Foods Market makes a difference in the lives of its customers and society in general. It is committed to high-quality and organic foods, and it demonstrates this commitment by selling natural products, sourcing food from organic farms, and supporting various causes, including animal welfare, environmental stewardship, and more.
Remember, making money is great, but making money while making a difference is even better. Figure out how you can do that in your business, and you’ll be much more fulfilled and inspired.
My parents taught me to not be afraid and if you are, don’t let that fear constrain you. If you fail, accept it and move on. Sometimes things don’t work out the way you want them to but you’re still a good person and capable of many things.
– Lizanne Kindler CEO, Talbots
This one applies both to retail and life in general — and it’s pretty self-explanatory. Whether you’re doing new things in your business or just taking a different direction in life, failure is a possibility. But don’t let the fear of failure hinder you from forging on, because (as cliche as this sounds), the ultimate failure is failing to try at all.
Got any favorite retailing quotes? Let us know in the comments.
Francesca Nicasio is Vend's Retail Expert and Content Strategist. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. She's also the author of Retail Survival of the Fittest, a free eBook to help retailers future-proof their stores. Connect with her on LinkedIn, Twitter, or Google+.
Enjoyed this post? Check out our free ebook, Retail Survival of the Fittest. This book serves as your practical guide to modern-day retail success. You’ll learn:
Want to give congratulations messages for new shop opening? The opening of a shop is a very big achievement and a new start so you can use the following text to congratulate your loved ones on their shop opening.
A new shop opening is a special event and a joyful occasion for our near and dear ones. They put their life savings and their hard labor at the beginning of their new life. At this time they need our emotional support which will surely inspire our friend/relative to do their best in their new endeavor.
Their baby steps in the business world need all the support and the assistance to establish themselves in the competitive field. They need the motivation and the inner confidence. It is our duty to let them know whatever they do they will have success. And that we have the whole confidence on them and their abilities.
Similarly, they may need an idea or two what they can do new and innovative in this field so as not only to survive but be the best. This new venture demands the time, effort and money. So we must do whatever we can to help them in whatever way we can. The messages listed here help out our near and dear ones to excel in their new venture and stay motivated. Here is an excellent collection of congratulatory messages for someone opening a new shop:
To begin anything new it takes much effort, research, courage and time. So, starting new shop is considered as a huge achievement and step closer towards dream. Furthermore, they need little bit motivation and caring as well. Well, it enlisted some of the unique and better congratulation message.
1. Congrats on your new shop! It was my respect to saw and be a piece of its terrific opening function. I wish and I ask that God will shower His much endowments frame paradise and succeed in your new shop. All the best!
2. My hottest congrats on your new shop opening! This exclusive demonstrates that you have developed your business well. I petition God for your prosperous quite a long time. Good health!
3. It was a delight to see your new shop! It’s without a doubt a superior work environment on; exceptionally agreeable and calm place. I’m certain that your new shop will convey more natural products for you to reap. Congrats!
4. Your new shop is lovely and surely it is a superior place to complete work. It just implies that you have been a fruitful agent/lady all as the years progressed. Proceed what you have begun. Roots for your prosperity!
5. Congrats (name) on the opening of your new shop! Somewhere else to search for? What an awesome thought! I’m certain you will get numerous customers in your new shop. Endowments and appreciate!
6. Congrats on your new store! We are satisfied that you have picked our creating zone for your second store and are sure you will discover accomplishment here. Before, inhabitants have needed to make a trip long separations to purchase staple goods, so your expansion into the zone is extremely welcome.
7. Our own paper merchandise business is situated at 1600 Main Street, only north of you. We might want to take an interest in your great opening by giving printed flyers. Our delegate will call to get particular data.
8. Congrats on opening your second store in Springfield. This achievement says a considerable measure in regards to consumer loyalty and the nature of your items and administration.
9. The individuals from the neighborhood assembly of business have watched your prosperity and expectation that you will end up being a functioning individual from our association.
10. Congrats on beginning your new pursuit. You have picked an incredible area and I am certain you will do well here. My organization, Doe Enterprises, has been here for quite a while. In the event that I can help you in any capacity as you get settled in, I would be exceptionally glad to do as such.
11. I know the amount you invested quite a bit of your energy and exertion on your business. Opening another shop for your business is extremely a blessing from heaven to you, so I’m sending you my hottest praise for your new shop opening! I will visit your new store soon.
12. During that time of street to progress, your diligent work has been paid off! Praise on your new shop opening! This exclusive implies that your business has been effective and getting to be greater and greater. I wish and I petition God for more customers and clients as you open your new shop in (city/put). God favor!
13. Congrats on your new shop! You simply made your clients and fulfilled that is the reason you have to open another one for these dear individuals. May you reap more organic products as you begin your business with the new shop. God favor!
14. Congrats on your new shop! Opening your new outlet is an indication of your diligent work and I say “amazing!” to it. Keep your business developing and who knows you will construct shops everywhere throughout the city? Gives a shout out to your prosperity!
15. Beginning another wander requires vision, cash, enthusiasm, and thoughts. You have every one of them and you will undoubtedly succeed. May you have numerous new clients in your shop. Good fortunes with your new business!
16. Good fortunes and flourishing are wishes for you, as you set out to influence your fondest dream to work out as expected.
17. Such a delightful method to draw nearer to building up your own character. I am so pleased with you my dear.
18. Step by step, you have manufactured an advantageous new shop. I implore that a seemingly endless amount of time, you get increasingly prosperous.
19. Your new shop is an impression of the diverse tastes of your mom. I am certain of its prosperity and your flourishing my dear. Endowments.
20. Who might have realized that a sharp business mind ticked behind that enchanting face? I am pleased with you my child. My all the best and favors are dependable with you.
21. Congrats on demonstrating that diligent work pays off so masterfully. Your little shop around the bend is such a comfortable and awesome place. Much favors and delight.
22. Congrats and good fortunes for your shop. May each impediment in your way turn into an opportunity.
23. In a critical position sheet of life, self-conviction is a noteworthy resource. Take a gander at you – You have demonstrated that self-conviction can take you puts. Congrats on your new shop.
24. Your shop is about your fantasy, your enthusiasm and what you have dependably remained for. I want you to enjoy all that life has to offer in your venturesome undertaking.
25. The expectation that fortunes are dependably close by as you begin the pivotal first long stretches of your new shop with an esteemed undertaking. Congrats and all the best for what’s to come.
26. Congrats and festivities. Great going buddy.
See Also: Congratulations Messages For Sales Target Achievement
27. Wishing all of you the achievement you have ever longed for in your ambitious new startup.
28. Very few of us have the guts to hurl our business to open their shop and seek after their fantasies. Great going young lady.
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Every day there are new messaging ideas and repurposed content from thought I want you to find it so interesting that you buy the product.
5 min read
Opinions expressed by Entrepreneur contributors are their own.
In Market Like You Mean It, marketing expert Al Lautenslager explains how you can engage your customers, create brand believers and gain fans for everything you sell. In this edited excerpt, the author describes eight strategies you can use to make your marketing messages cut through the media clutter that your prospects and customers see every day.
How does a marketer stand out in the crowded marketing storm? How can you hit your target market right between the eyes and cut through the media clutter that's all around you? Answering these questions represents the holy grail of marketing.
Every day there are new messaging ideas and repurposed content from thought leaders and marketers of all types. If your messages are part of that clutter, your goal is to lift them above the clutter and get noticed. Here are eight essentials to consider as you start off and move closer to that marketing holy grail:
1. Focus on solutions. This is what customers are really looking for. And when there's demand, half of your marketing job is done. Products and services that have a high demand get noticed early and often. Give your target market what they want or what they're interested in looking at. Offer something that shouts "I'm a problem solver" or "I'm a solution" quickly, and your message will get noticed.
2. Aim at your target market. Marketing that doesn't hit its intended target is classified as a waste, inefficient or junk (as in "junk mail"). Marketing that does hit its target market is classified as interesting, effective and very efficient. The key here is to give your target market something that interests them. If you're a senior citizen interested in classical music, a direct-mail piece about the newest music releases for the latest rock-and-roll bands won't do the job -- you're not part of the rock-and-roll music target market.
3. Use headlines and subtitles. Make these titles (and subtitles) provocative, thought-provoking, extreme and completely unexpected. One of the best headlines I've seen--one I know got noticed--was "Things the Government Won't Tell You About Terrorism." Another one that garnered equal attention was "7 Mistakes Banks Make Every Day." Both would get attention and make people want to read more.
4. Have a crystal-clear message. Graphics can get attention, but don't let them overwhelm your marketing to the point where your message isn't being communicated. The famous advertising guru David Ogilvy once said, "I do not regard advertising as an entertainment or an art form but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it creative. I want you to find it so interesting that you buy the product." You can't bore people into taking notice with boring or unclear messages.
5. Try extreme marketing messaging. The truth is, extreme marketing works. Things that state the opposite, the negative and mistakes get attention. Here are examples of headlines or messages that get noticed because of their extreme nature:
All these headlines would probably get your attention and make you want to read on because of their extreme nature.
6. Offer a marketing hook. This is another way to get noticed that's especially prevalent in content marketing circles today. Simply put, information is offered as an incentive for additional contact. This "hooks" a prospect, setting the stage for further communication. Here are a few examples of hooks:
All these hooks offer something of value to an interested prospect. They'll all increase not only the attention your pieces get but your response rates as well.
7. Leverage odd items, shapes, and sizes. Another thing to consider when you want your pieces to stand out from the crowd is to create something that's a different size or has a different tone or is otherwise outside the normal format. This includes odd-shaped mailing pieces, extreme colors or messages, and choosing unusual times at which to approach your target market, like talking about Christmas in the spring. Carlsbad Brewery once dropped fake passports in the New York City subway system to notify their target market about a new product they were launching. Finding a passport on the subway was unexpected; it's not something you see every day. Carlsbad's messages got noticed.
8. Answer directly "What's in it for the prospect?" Holiday Inn Express advertised that their motels had the "number-one customer-rated showerhead." Have you ever been asked to rate a showerhead? Holiday Inn discovered this was important to their target market and communicated that message directly to them. You can listen and read all about the features of a Holiday Inn Express, but hearing about the number-one customer-rated showerhead speaks to something all visitors want. What's in it for them? A superior shower. Superior showers get noticed.
Standing out from the marketing clutter will always be a marketer's challenge. Starting with these fundamentals will help you break through.
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