Profound insights summed up in a few words truth is simple yet profound, and I have always loved collecting the most helpful quotes that I can find, from books.
Search engine optimization is a never-ending process that is frequently subjected to rule changes and playbook adjustments – many of which tend to come seemingly out of the blue.
The past year was certainly an interesting and transitional time for organizations in their mission to rank well on Google’s search engine results. Many of the changes we’ve recently seen have forced many to return to the drawing board and refine their tactics.
In December, Kevin Svec and I sat down with Moz’s data scientist Dr. Pete Meyers to discuss some of the best SEO practices and mindsets to adopt in the foreseeable future. Throughout the podcast, Meyers shared a lot of valuable insight into big data, E-A-T Score and how to make it work in your favor and highlights from Google’s 2018 algorithm changes.
Over the past decade, the monster known as Big Data has taken on a monumental role in the business world and everyday life. Experts claim that around 2.5 quintillion bytes of data are produced every single day. If harnessed correctly, an organization can find amazing insights to improve their SEO, predict relevant trends, create proactive strategies and much, much more.
However, with so much data out there, the challenge is finding those tiny needles in the gigantic haystack that translate to SEO success and avoiding data overload.
When it comes to making sense of website data and how it translates to SEO, Meyers offers this advice.
“Focus more on the science part and a little less on the data part some days.”
As marketers and business managers, it’s tempting to emphasize data collection as if it’s important just by itself. Meyers recommends taking preemptive measures before gathering data. Most importantly, take the time to understand the kinds of questions you are trying to ask and the kinds of problems you are trying to solve, then let these factors guide the data you search for.
For example, in terms of SEO, you want to understand metrics related to website traffic. However, you need to get more granular with questions like:
Moreover, in the case you are losing keywords your site is ranking for, look into questions like:
If you are asking these types of questions before you start gathering data, you can do a lot to cut down on the sheer volume you are working with, as well as the time and effort you are spending trying to make sense of it all.
There were many changes to Google’s algorithms throughout 2018. Perhaps the biggest one came on Aug. 1 with the Medic Core Update. Based on most observations, this update had the largest impact on Your Money Your Life (YMYL) industries – e.g., finance, law, healthcare, etc.
Meyers had some theories about the update and found one of the most common threads was a content-related update.
Based on his findings, it seems the healthcare industry was hit the hardest. While some websites certainly saw big gains following the update, many saw big drops. Meyers strongly believes there is a “tie-in about Google trying to deal with bad advice or poor information” in YMYL information. Shortly after the update, Meyers released a list of the top 30 winners and losers of the algorithm change.
For instance, if a user wanted to learn more about a specialty diet or health plan, reading a piece of content that came from a less-than-expert source could potentially be dangerous to the reader. While this is especially true in healthcare, this concept certainly applies to personal finance, law and other industries that have a direct impact on people’s lives.
There are many things YMYL organizations can do to improve their rankings post-Aug. 1, 2018. At the core level, they need to prioritize the process of creating highly credible content that offers meaningful and actionable insight. Furthermore, they need to make an effort to improve their E-A-T Score.
The E-A-T score, which stands for Expertise, Authority, and Trustworthiness, is showing to be a critical factor for YMYL industries to rank well on the SERPs.
Expertise refers to the ability to demonstrate your skills in the field as the creator of the main content. In a nutshell, expertise is about consistently producing content that is truthful and valuable to readers.
Authority is about having the validation that you are an expert. Your credentials play a huge role in establishing authoritativeness on the web. Moreover, a lot of it comes down to your online reputation and how you manage it.
Trustworthiness deals heavily with the platform the content lives on. The website needs to make users feel safe, especially if it involves the transaction of any personal information.
While E-A-T Score has played a role in Google rankings for a long time, the definition behind this acronym has always been quite ambiguous.
According to Meyers, it seems as if the individual name attached to a piece of thought leadership content is now of key importance to how it ranks in Google. As the specifics are not crystal-clear, measuring the exact formula that goes into E-A-T score isn’t a straightforward process.
Abiding by Google’s complicated rules in 2019 is certainly a complex undertaking. Given Google’s never-ending quest to provide the best possible content to users based on their queries, it’s a safe assumption that continued focus on E-A-T Score is going to be very important.
The tricky part is trying to make sense of all the rules in the Search Quality Guidelines.
In regards to establishing Expertise, there should be a focus on personal branding and creating content that provides an accurate picture of the topic. For example, let’s say you are writing about the keto diet. There needs to be clear proof that you are qualified to create content about this topic. Next, your claims need to be backed with highly relevant data from reputable sources in the wellness and nutrition industry. Overall, the readers should have all the information they need about the keto diet after reading the content. Expertise is something that takes a very strong effort to establish. In most cases, this will likely require a great deal of time to build from the ground up.
According to Meyers:
“Some of the sites we saw that improved had a very clear topical focus. They are very clearly themed within their niche. One author talked to me and she noticed that she is not only well-themed in her industry, but she tackles things in terms of sub-themes. She’ll publish an article about a sub-theme, then publish two or three more articles within that same sub-theme over the next few weeks. She noticed that the third or fourth article would rank much quicker than the original content. We’ve seen many sites follow that pattern.”
Google wants a clear sense of topical focus as a writer continuously contributes to a defined niche.
When it comes to building Authority, it involves much more than just establishing an online reputation. From what we know, a big aspect is using expert-level content to build a reputation within a specific field. This involves making sure your online presence is increasing and your reputation is steadily improving.
These are just a few things you can do to keep moving in the right direction.
In terms of Trustworthiness, step one needs to be getting an SSL certificate, if you haven’t already. Additionally, try to get trust seals incorporated on to your website – like the Better Business Bureau and Google Checkout logos.
In terms of playing by Google’s rules in 2019 and beyond, this is just the tip of the spear. Keep in mind, the rules are always subject to change. As we dive further into 2019, there will certainly be plenty of algorithm updates and adjustments on the horizon.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
Sign up for our daily recaps of the ever-changing search marketing landscape.
Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.
being tender and open is beautiful - Google Search. Words Of Wisdom Print By Maya Angelou Google Image Result for http://spd.fotolog.com/photo/.
Inspirational quotes and business advice from uber successful CEO's. Bookmark it now to keep the inspiration flowing!
In business, inspiration and experience often leads to wisdom and success. With nine of 10 businesses failing in the first year, it's almost natural for founders and CEOs to do just about everything possible to improve their performance.
A great way for any entrepreneur to improve the chances at becoming a success is to study the habits and consider the advice given from other successful founders and CEOs.
Below are 52 inspirational pearls of wisdom taken from founders and CEOs from different trade backgrounds and verticals.
Take a look and let us know if your favorite quote about success made this list.
Related Article:10 Principles of Success: Quotes to Inspire from Jim Rohn
1. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett, CEO of Berkshire Hathaway
2. “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” - Steve Jobs, CEO of Apple
3. “To me, business isn’t about wearing suits or pleasing stockholders. It’s about being true to yourself, your ideas and focusing on the essentials.” - Sir Richard Branson, CEO of Virgin Group
4. “Every time you make the hard, correct decision you become a bit more courageous, and every time you make the easy, wrong decision you become a bit more cowardly. If you are CEO, these choices will lead to a courageous or cowardly company.” - Ben Horowitz, CEO of Opsware
5. “Don't bunt. Aim out of the ball park. Aim for the company of immortals.” - David Ogilvy, Founder of Ogilvy & Mather
6. “Chase the vision, not the money; the money will end up following you.” - Tony Hsieh, CEO of Zappos
7. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” - Steve Jobs, Co-Founder of Apple
8. “Don’t worry about failure; you only have to be right once.” - Drew Houston, CEO of Dropbox
9. “Any time is a good time to start a company.” - Ron Conway, Founder of Angel Investors
10. “The question I ask myself like almost every day is, ‘Am I doing the most important thing I could be doing?’… Unless I feel like I’m working on the most important problem that I can help with, then I’m not going to feel good about how I’m spending my time. And that’s what this company is.” -Mark Zuckerberg, CEO of Facebook
11. “High expectations are the key to absolutely everything.” - Sam Walton, Founder of Wal-Mart
12. “Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.” - Tim Cooke, CEO of Apple
13. “Without passion, you don’t have any energy, and without energy, you simply have nothing” - Donald Trump, CEO of the Trump Organization
14. “Rule No. 1: Never lose money; Rule No. 2: Don’t forget Rule No. 1.” - Warren Buffet, CEO of Berkshire Hathaway
15. “No man can be successful, unless he first loves his work.” - David Sarnoff, CEO of RCA
16. “It’s not about having a specific set time; both personal and professional lives are 24/7. It’s simply, more about making the right allocation to each one and recognizing that it’s going to be different every single day” - Ellen Kullman, CEO of Dupont
17. “You don’t need to be a genius or a visionary, or even a college graduate for that matter, to be successful. You just need framework and a dream.” - Michael Dell, CEO of DELL
18. “The heart and soul of a company is creativity and innovation.” - Robert Iger, CEO of Walt Disney
19. “You have to be very nimble and very open minded. Your success is going to be very dependent on how you adapt.” - Jeremy Stoppelman, CEO of Yelp
20. “It’s not about how to get started; it’s about how to get noticed.” - Steve Case, CEO of America Online
21. “Your reputation is more important than your paycheck, and your integrity is worth more than your career.” - Ryan Freitas, Co-Founder of About.me
22. “Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” - Anthony Volodkin, Founder of Hype Machine
23. “If you can’t feed a team with two pizzas, it’s too large.” - Jeff Bezos, Founder & CEO of Amazon
24. “Don’t worry about people stealing your design work. Worry about the day they stop.” - Jeffrey Zeldman, Founder of A List Apart Magazine
25. “The value of an idea lies in the using of it.” - Thomas Edison, Co-Founder of General Electric
26. “Make every detail perfect and limit the number of details to perfect.” - Jack Dorsey, Co-Founder and CEO of Twitter
27. “The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.” - Ingvar Kamprad, Founder of IKEA
Related Article:Inspiring Success: 12 Motivational Quotes That We Loved in 2015
28. “Always look for the fool in the deal. If you don’t find one, it’s you.” - Mark Cuban, Owner of Dallas Mavericks
29. “There’s nothing wrong with staying small. You can do big things with a small team.” - Jason Fried, Founder of 37signals
30. “Fail often so you can succeed sooner.” - Tom Kelley, Founder of Ideo
31. “Nothing works better than just improving your product.” - Joel Spolsky, Co-Founder of Stack Overflow
32. “Get big quietly, so you don’t tip off potential competitors.” - Chris Dixon, Co-Founder and CEO of Hunch
33. “An entrepreneur is someone who has a vision for something and a want to create.” - David Karp, Founder of Tumblr
34. “Don’t play games that you don’t understand, even if you see lots of other people making money from them.” - Tony Hsieh, Founder and CEO of Zappos
35. “Stay self-funded as long as possible.” - Garrett Camp, Founder of Expa, Uber and StumbleUpon
36. “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” - Biz Stone, Co-Founder of Twitter
37. “The only thing worse than starting something and failing… is not starting something.” - Seth Godin, Founder of Squidoo
38. “Anything that is measured and watched, improves.” - Bob Parsons, Founder of GoDaddy
39. “The secret to successful hiring is this: look for the people who want to change the world.“ - Marc Benioff, CEO of Salesforce
40. “Data beats emotions.” - Sean Rad, Founder of Adly and Tinder
41. “If you are not embarrassed by the first version of your product, you’ve launched too late.” - Reid Hoffman, Co-Founder of LinkedIn
42. “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.” - Reid Hoffman, Co-Founder of LinkedIn
43. “Embrace what you don’t know, especially in the beginning, because what you don’t know can become your greatest asset. It ensures that you will absolutely be doing things different from everybody else.” - Sara Blakely, Founder of SPANX
44. “Whether you think you can, or think you can’t – you’re right.” - Henry Ford, Founder of Ford Motor Company
45. “Fearlessness is like a muscle. I know from my own life that the more I exercise it the more natural it becomes to not let my fears run me.” -Arianna Huffington, Co-Founder of The Huffington Post Media Group
46. “Risk more than others think is safe. Dream more than others think is practical.” - Howard Schultz, Founder and CEO of Starbucks
47. “Always deliver more than expected.” - Larry Page, CoFounder of Google
48. “Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.” - Mary Kay Ash, Founder of Mary Kay Cosmetics
49. “You don’t learn to walk by following rules. You learn by doing and falling over.” - Richard Branson, Founder of Virgin Group
50. “I never took a day off in my twenties. Not one.” - Bill Gates, Co-Founder of Microsoft
51. “Don’t take too much advice. Most people who have a lot of advice to give with a few exceptions generalize whatever they did. Don’t over-analyze everything. I myself have been guilty of over-thinking problems. Just build things and find out if they work.” - Ben Silbermann, Founder of Pinterest
52. "Work like hell. I mean you just have to put in 80 to 100 hour weeks every week. [This] improves the odds of success. If other people are putting in 40-hour work weeks and you're putting in 100 hour workweeks, then even if you're doing the same thing, you know that you will achieve in four months what it takes them a year to achieve." - Elon Musk, Founder and CEO of SpaceX and Tesla Motors
Related Article: 40 Inspiring Quotes From Trailblazing Women We Admire
And there you have it. 52 quotes about success taken from famous founders and CEOs, all offer pearls of insight on what it takes to become a successful entrepreneur. If you think we missed out on your favorite quote about success from your favorite founder or CEO let us know, and float us note in the comments section below. Until next post.
Posted in Blog, Inspiration, Inspirational Videos
For some reason, these tidbits of knowledge can sometimes trigger a significant change.
Whether it’s getting the courage to try something new, gaining a new perspective or just causing you to slow down and think before taking action – these short statements of can often cause something positive to happen.
So here are a few of our favourites. We hope that some of these words of wisdom will inspire you to make a positive difference in your life.
Find words of wisdom in these inspirational quotes, poems, stories, and thoughts that offer knowledge and common sense, sharing life lessons, and the results.
Feel like you need something to lift your spirits? Life can be a struggle. Whatever you’re struggling with, it helps to hear words of encouragement that remind us that we all take knocks in life, but the best things in life come through persistence.
Whether you’ve just had another setback chasing your dreams, been rejected by someone you care about, faced tragedy, or you’re just feeling drained from the ups and downs of this journey we call life, remember that things can turn around in an instant. All you have to do is keep moving forward, even when it feels like it would be easier to just lay down and give up.
“A word of encouragement during a failure is worth more than an hour of praise after success.” – Unknown
“Everyone has inside them a piece of good news. The good news is you don’t know how great you can be! How much you can love! What you can accomplish! And what your potential is.” – Anne Frank
“In the middle of every difficulty lies opportunity.” – Albert Einstein
“The best revenge is massive success.” – Frank Sinatra
“It is time for us all to stand and cheer for the doer, the achiever – the one who recognizes the challenges and does something about it.” – Vince Lombardi
“Press on – nothing can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Perseverance and determination alone are omnipotent.” – Calvin Coolidge
“Often we women are risk averse. I needed the push. Now, more than ever, young women need more seasoned women to provide that encouragement, to take a risk, to go for it. Once a glass ceiling is broken, it stays broken.” – Jennifer Grahnolm
“Get going. Move forward. Aim High. Plan a takeoff. Don’t just sit on the runway and hope someone will come along and push the airplane. It simply won’t happen. Change your attitude and gain some altitude. Believe me, you’ll love it up here.” – Donald Trump
“This too shall pass.” – Persian Sufi Poets
“I decided, very early on, just to accept life unconditionally; I never expected it to do anything special for me, yet I seemed to accomplish far more than I had ever hoped. Most of the time it just happened to me without my ever seeking it.” – Audrey Hepburn
“Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved.” – Hellen Keller
“Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.” – Stephen King
“Big jobs usually go to the men who prove their ability to outgrow small ones.” – Ralph Emerson
“In essence, if we want to direct our lives, we must take control of our consistent actions. It’s not what we do once in a while that shapes our lives, but what we do consistently.” – Tony Robbins
”Fall seven times, stand up eight.” – Japanese Proverb
“Most of us, swimming against the tides of trouble the world knows nothing about, need only a bit of praise or encouragement – and we will make the goal. “ – Jerome Fleishman
“When you get to your wits end, you will find, God lives there. – Unknown
“It is not the mountain we conquer but ourselves. “ – Edmund Hillary
“Some luck lies in not getting what you thought you wanted but getting what you have, which once you have got it you may be smart enough to see is what you would have wanted had you known. “ – Garrison Keillor
“He who has a why to live can bear almost any how.“ – Friedrich Nietzsche
“When written in Chinese the word “crisis” is composed of two characters – one represents danger and the other represents opportunity. “ – John F. Kennedy
“Defeat may serve as well as victory to shake the soul and let the glory out. “ – Edwin Markham
“Fortune knocks but once, but misfortune has much more patience. “ – Unknown
“There is in every true woman’s heart a spark of heavenly fire, which lies dormant in the broad daylight of prosperity; but which kindles up, and beams and blazes in the dark hour of adversity. “ – Washington Irving
“God uses suffering as a whetstone, to make men sharp with. “ -Henry Beecher
“Perhaps everything terrible is in its deepest being something helpless that wants help from us. “ – Rainer Rilke
“If you don’t pay appropriate attention to what has your attention, it will take more of your attention than it deserves.” – David Allen
“The art of living lies less in eliminating our troubles than in growing with them.“ – Bernard Baruch
“If the wind will not serve, take to the oars. “ – Latin Proverb
“God brings men into deep waters, not to drown them, but to cleanse them. “ – John Aughey
“Never regret something that once made you smile.” – Amber Deckers
“It doesn’t matter who you are, where you come from. The ability to triumph begins with you. Always. “ – Oprah Winfrey
“Applause is the spur of noble minds, the end and aim of weak ones.“ – Edmund Burke
“Trust yourself. You know more than you think you do.“ – Ben Spock
“What the caterpillar calls the end of the world, the master calls a butterfly. “ -Richard Bach
“If you have made mistakes, there is always another chance for you.You may have a fresh start any moment you choose,for this thing we call ‘failure’ is not the falling down, but the staying down.“ – Mary Pickford
“It doesn’t matter how many say it cannot be done or how many people have tried it before; it’s important to realize that whatever you’re doing, it’s your first attempt at it.“ -Wally Amos
“Go confidently in the direction of your dreams. Live the life you have imagined.“ – Henry Thoreau
“He who refuses to embrace a unique opportunity loses the prize as surely as if he had failed.“ – William James
“Never let the odds keep you from doing what you know in your heart you were meant to do.“ – H. Jackson Brown Jr.
“When you come to the end of your rope, tie a knot and hang on.” -Franklin D Roosevelt
“If one dream should fall and break into a thousand pieces, never be afraid to pick one of those pieces up and begin again. “ -Flavia
“You will never do anything in this world without courage. It is the greatest quality in the mind next to honor “ -Aristotle
“I have found the paradox, that if you love until it hurts, there can be no more hurt, only more love.“ -Mother Teresa
“When life knocks you down, try to land on your back. Because if you can look up, you can get up.” – Les Brown
“Worry does not empty tomorrow of its sorrow, it empties today of its strength. “ -Corrie Boom
“Life is 10 percent what happens to me and 90 percent how I react to it“ -Charles Swindoll
“Somehow I can’t believe that there are any heights that can’t be scaled by a man who knows the secrets of making dreams come true. This special secret, it seems to me, can be summarized in four C s. They are curiosity, confidence, courage, and constancy, and the greatest of all is confidence. When you believe in a thing, believe in it all the way, implicitly and unquestionable.” -Walt Disney
“Why should you continue going after your dreams? Because seeing the look on the faces of the people who said you couldn’t… will be priceless.” – Kevin Ngo
If you have any words of encouragement to share that aren’t listed above, please feel free to mention them in the comments. Stay inspired!
— Quincy Seale
inspirational quotes exist that enough walt whitman wisdom. I exist as I am, that is .. Wise Inspirational Quotes (Words Of Wisdom). Go to table of contents.