Sage definition, a profoundly wise person; a person famed for wisdom. SEE MORE SYNONYMS FOR sage ON THESAURUS.COM RELATED WORDS.
In the healthcare advertising agency industry, we’ve found that clients who are open to advice and guidance are those individuals who understand that there is a best practices approach to doctor marketing and advertising. Sometimes wisdom comes from making mistakes, but the wiser approach is to listen to and learn from the experience of others. Avoiding mistakes and doing what works is often the better course.
Although we’ve been in the health care advertising agency business for many years, we’re also open to listening to sage advice about marketing and advertising. We often find that the words of others have sharpened a concept to a precision point.
Here are a few quotes about marketing and advertising that are both insightful and instructive. They are mainly from business and industry but they all have application to medical marketing:
“Planning is bringing the future into the present so that you can do something about it now.” –Alan Lakein
“A goal without a plan is just a wish.” –Unknown
ON DELIVERING SOLUTIONS:
“Don’t find customers for your products, find products for your customers.” –Seth Godin
“The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself.” –Peter Drucker
“Advertising doesn’t create a product advantage. It can only convey it.” –William Bernbach
ON TELLING YOUR STORY:
“In good times people want to advertise, in bad times, they have to.” -Bruce Barton, co-founder BBDO Agency
“A man who stops advertising to save money is like a man who stops a clock to save time.” –Henry Ford
“He who has a thing to sell and goes and whispers in a well is not so apt to get the dollars as he who climbs a tree and hollers.” –Unknown
“A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin.’ ” –Leo Burnett
ON SUBSTANCE OVER FORM:
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” -David Ogilvy
“Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” Phil Kolter
“Words calculated to catch everyone may catch no one.” -Adlai Stevenson
“Don’t underestimate the value of beginning a headline by naming the people you want to reach.” –John Caples
“Everyone—no exceptions—responds to well-written, persuasive, emotionally based copy. Not everyone can write it, that’s why copywriters are often paid so much, but no one can escape its power.” –Joe Vitale
ON ENGAGING YOUR AUDIENCE:
“The aim of marketing is to get customers to know, like and trust you.” -Unknown
And finally, this quote from advertising pioneer Rosser Reeves is close to our own healthcare advertising agency philosophy:
“Let’s say you have $1,000,000 tied up in your little company and suddenly your advertising isn’t working and sales are going down. And everything depends on it. Your future depends on it, your family’s future depends on it, other people’s families depend on it . . . Now, what do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?”
We like a good quote that communicates an important idea in a few words. What’s your favorite quote or saying about advertising and marketing? We’d like to hear from you.
Lonnie Hirsch and Stewart Gandolf, MBA
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.
Folks have been passing on learnings via the spoken and written word for ages. Our collection of wisdom quotes groups some of the best.
"A place where someone still thinks about you is a place you can call home." This Jiraiya quote proves that although he was extremely pervy, he was still a wise sage that had a lot of wisdom to offer his students. Many of the best Jiraiya quotes are of course about women, because girls were his biggest vice through the Naruto franchise.
Perhaps the most gut-wrenching quote from Jiraiya was his final words. "Now I suppose it's about time I put down my pen. Oh, right... What should I name the sequel? I wonder... Let's see: The Tale of Naruto Uzumaki. Yes... That has a nice ring to it." Although most of the Hidden Leaf was brought back to life after Naruto defeated Pain, Jiraiya unfortunately stayed dead.
Vote up your favorite Jiraiya quotes that really made you love the pervy sage just as much as Naruto did!
1 160 VOTES
Pain Allows People To Grow
"When people get hurt, they learn to hate... When people hurt others, they become hated and racked with guilt. But knowing that pain allows people to be kind. Pain allows people to grow... and how you grow is up to you."
2 96 VOTES
Real Ninja Never Give Up
*to Orochimaru* "You're wrong, that's not what makes a shinobi. You never did get it, a real ninja is one who endures no matter what gets thrown at him... Let me explain something to you, there is only one thing that matters if you are a shinobi, and it isn't the number of jutsu you possess. All you do need, is the guts to never give up."
3 105 VOTES
Being Kind To Others
"Knowing what it feels to be in pain, is exactly why we try to be kind to others."
"A place where someone still thinks about you is a place you can call home."
I’ve written my first draft a few days ago, but it got lost in the washing. I do not know what happened to it. Sorry for the delay.
Thank you for your request. So, let us have a closer look at it.
“What does the word sage mean in the phrase "sage advice"?”
Definition of sage.
1a: wise through reflection and experience.
b: archaic : grave, solemn (and I think ‘dignified’. I would like to use it in that way about a wise man.)
2: proceeding from or characterized by wisdom, prudence, and good judgment sage advice.
From Middle English sage, from Old French sage (11th century), from Latin *sapius, from Latin sapere (“to taste, to discern, to be wise”); from Proto-Indo-European *sap- (“to taste”). The noun meaning "man of profound wisdom" is recorded from circa 1300. Originally applied to the Seven Sages of Greece.
Use the word sage for someone or something wise and judicious. ... If someone is a policy sage, he knows just what advice to give politicians to make them understand the issue and respond successfully to it. In a totally unrelated use, there is also a plant called sage that is useful in home remedies and cooking.
Before leaving for college, I got some sage advice from my older brother about living alone.
Okay, I hope that gives you an idea what kind of advice you can expect when you ask for sage advice.
Use it wisely.
Related: A Word to the Un-Wise: 5 Keys to Wisdom and Wealth And it's the sage-like guidance that inspires us to make our life that much.
a profoundly wise person; a person famed for wisdom.
someone venerated for the possession of wisdom, judgment, and experience.
wise, judicious, or prudent: sage advice.
sagami sea, sagamihara, sagamore, sagan, sagarmatha, sage, sage cock, sage derby, sage green, sage grouse, sage hen
1250–1300;Middle English (noun and adj.) < Old French < Late Latinsapidus wise, tasteful (Latin: tasty), equivalent to sap(ere) to know, be wise, orig. to taste (see sapient) + -idus-id4
any plant or shrub belonging to the genus Salvia, of the mint family.
an herb, Salvia officinalis, whose grayish-green leaves are used in medicine and for seasoning in cookery.
the leaves themselves.
1275–1325;Middle Englishsa(u)ge < Middle Frenchsau(l)ge < Latinsalvia, derivative of salvussafe (so named from its supposed healing powers)
A·lain Re·né[a-lanruh-ney]/aˈlɛ̃ rəˈneɪ/, 1668–1747,French novelist and dramatist.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
It was one of the first organizations in the building, along with the Services and Advocacy for GLBT Elders (SAGE).
The LGBT Center That Changed Our Lives|Justin Jones|December 22, 2014|DAILY BEAST
In any case, it was Solzhenitsyn who explained this to me and not some sage I met in the prison yard.
Reading Prison Novels In Prison|Daniel Genis|May 24, 2014|DAILY BEAST
Will a sage coach like John Calipari be able to outwit a relative newcomer in Kevin Ollie, he of a mere two seasons on the job?
Was Aaron Harrison’s Game-Winning Three-Pointer ‘Clutch’?|Robert Silverman|April 7, 2014|DAILY BEAST
From here on, he was a philosopher, a sage, and his interviews were stuffed full of dicta, parables and eternal paradoxes.
What It Was Like to Watch the Beatles Become the Beatles—Nik Cohn Remembers|Nik Cohn|February 9, 2014|DAILY BEAST
In addition to Central Park, they have new raised bed gardens on the rooftop with basil, sage, thyme, tomatoes, and squash.
Honey Harvest at the Waldorf Astoria’s Beehives|Josh Dzieza|August 3, 2013|DAILY BEAST
But Brenton, going on his way, was totally oblivious to the doctor's sage counsel as to the merits of deep breathing.
The Brentons|Anna Chapin Ray
When the sage awoke he found himself in the Joyous Garden with Vivien by his side.
Legends & Romances of Brittany|Lewis Spence
It is as if Dreiser, suddenly discovering himself a sage, put off the high passion of the artist and took to pounding a pulpit.
A Book of Prefaces|H. L. Mencken
Sage, of course, would be very good with fat meat; put onion in the stuffing to make it imitate duck.
A Course of Lectures on the Principles of Domestic Economy and Cookery|Juliet Corson
Sage 273 brush impeded them greatly and at six oclock they appeared to be just as deep in it as ever.
The Motor Maids Across the Continent|Katherine Stokes
a man revered for his profound wisdom
profoundly wise or prudent
C13: from Old French, from Latin sapere to be sensible; see sapient
a perennial Mediterranean plant, Salvia officinalis, having grey-green leaves and purple, blue, or white flowers: family Lamiaceae (labiates)
the leaves of this plant, used in cooking for flavouring
short for sagebrush
C14: from Old French saulge, from Latin salvia, from salvus safe, in good health (from the curative properties attributed to the plant)
Alain-René (alɛ̃rəne). 1668–1747, French novelist and dramatist, author of the picaresque novel Gil Blas (1715–35)
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
knowing, sound, understanding, contemplative, sharp, enlightened, smart, cunning, intellectual, teacher, pundit, guru, philosopher, savant, master, mentor, guide, intellect, thinker, mahatma
The words we use every day, as well as our more sophisticated vocabulary.