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EFC pens UBC broadcast deal

EFC pens UBC broadcast deal

The EFC have signed a contract with the Ugandan Broadcasting Corporation (UBC) shortly after striking deals with the South African Broadcasting Association (SABC) and SuperSport.

The multi-year agreement places MMA content on air for the first time on the UBC.

READ: EFC partners up with SABC and SuperSport

“We are pleased to partner with EFC in broadcasting this top quality sport entertainment content,” said UBC head of public relations and corporate affairs Cedric B Ndilima.

“This partnership symbolises UBC’s commitment to partner with top content providers all over the world in order to deliver quality programming to our viewers.”

EFC president Cairo Howarth added: “We are delighted to partner with UBC, the number one broadcaster in Uganda, and look forward to millions of their viewers getting caught up in the excitement of EFC.

“MMA in Africa is taking a giant leap forward in 2019!”

The partnership will see hours of dedicated EFC programming broadcast weekly in Uganda, as well as 10 live primetime events per year.

Highlights of the UBC broadcast partnership:

– All 10 live EFC events will be broadcast on Saturdays from 22h30 until 01:30, starting with EFC 77 this Saturday 16 March.
– EFC content to be broadcast weekly every Friday at 19h00, plus every Sunday at 14h00.
– The hit reality series, The Fighter Season 2 (TF2), debuts on 26 April with the live finale taking place on 29 June 2019.

The UBC is Uganda’s national broadcaster and comprises 14 television stations and 11 radio stations. It is a free-to-air channel.

EFC content is televised weekly in over 120 countries, according to the South Africa-based promotion.

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